- Brand Identity, Packaging System
Here’s the problem: Young moms are fed up with using harmful cleaning products for their dishware, but they are also unsatisfied with the ineffectiveness of other green cleaning products currently on the market.
For which I have a solution: Dew is a line of environmentally friendly, totally plant-based, and toxin free dishware cleaning products. It includes dishwasher detergent drops, dish soap, hand soap, and towels. Each product is gentle on sensitive skin (think of the children), but also provides a boost of power as customers scrub the dinner off of their plates, making them look just like dew!