First National Bank of Big Rapids
Here’s the problem: Older clientele often don’t utilize the online banking available to them. “Just let me talk to a real person,” is something that these people frequently say.
For which I have a solution: The interface strives to address the reason why elderly people still choose to make a trip to the bank over banking online. The navigation simulates a conversation that might be had between a customer and a bank teller, while the basic site structure and visuals are considerate of this audience’s unique needs on the web.